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Tag: Tourism Kelowna

An American in Kelowna – Finding a Marketing Pulse in Kamloops and Kelowna

An American in Kelowna – Finding a Marketing Pulse in Kamloops and Kelowna

For the past nine months, I’ve been taking the pulse of the local business community.   Kelowna is a resort town – not a corporate melting pot. Kelowna is headlined by healthcare, construction, and tourism – not exactly my wheelhouse. Kelowna wants to become a tech mecca – not a marketing metropolis.       All of the above makes my job-seeking mission a little tougher. Like a two-dollar steak. Like building a second bridge spanning Okanagan Lake. Like the…

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An American in Kelowna – Tourism Kelowna is the Little Engine that Could when Pitching its Vacation Destination

An American in Kelowna – Tourism Kelowna is the Little Engine that Could when Pitching its Vacation Destination

After living in Kelowna for more than six months, I thought I had a solid handle on what attracts tourists to this city and what brings them back for return engagements. The answers seemed as obvious as Donald Trump’s comb over. Okanagan Lake with its sandy beaches, waterfront boardwalk, and seasonal watersports. Knox Mountain and all the other elevated vistas with hiking and biking trails. Right at the top were the wealth of countryside wineries, 19 challenging golf courses, and…

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