An American in Kelowna – The Wizard of Koz……and Netnography
Elaine and I were eager to learn and expand our digital dexterity. On a November Tuesday night – we attended a Visiting Speaker Series at Kelowna’s Rotary Centre for the Arts on Cawston Avenue. The Faculty of Management at the University of British Columbia Okanagan (UBCO) was the presenting sponsor. The topic du jour had a salacious bent: “The Brand Ménage à Trois – An Intimate Engagement with the Social.” Sounded intriguing. Would we be blushing at any point?! All…