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Outsourcing – Regular Guy Reviewer

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An American in Kelowna – Finding a Marketing Pulse in Kamloops and Kelowna

An American in Kelowna – Finding a Marketing Pulse in Kamloops and Kelowna

For the past nine months, I’ve been taking the pulse of the local business community.   Kelowna is a resort town – not a corporate melting pot. Kelowna is headlined by healthcare, construction, and tourism – not exactly my wheelhouse. Kelowna wants to become a tech mecca – not a marketing metropolis.       All of the above makes my job-seeking mission a little tougher. Like a two-dollar steak. Like building a second bridge spanning Okanagan Lake. Like the…

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An American in Kelowna – Getting to Know Twin Creek Media and its Wealth of Core Competencies

An American in Kelowna – Getting to Know Twin Creek Media and its Wealth of Core Competencies

I recently had a chance to sit down with James Shaw (Creative Director/Partner) and Christina Van (Art Director/Partner) at Twin Creek Media.     This Kelowna-based integrated marketing agency celebrated its 10-year anniversary in October 2014. Kudos to founder James for creatively crafting his digital-era version of the Mad Men experience. Twin Creek Media’s structure and output is nothing like the ad agency business I grew up with. What seems like a bazillion years ago, my first agency job was…

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