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Luxury Goods – Regular Guy Reviewer

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An American in Kelowna – Dr. Joy to the World of Branding

An American in Kelowna – Dr. Joy to the World of Branding

For me, it had been a long, long time since I had a chance to have a cordial conversation with a tenured full professor on a bustling college campus.       That all changed with a December finals-week meeting with Dr. Annamma Joy. Born in India, this Canadian citizen is a Professor of Marketing and Faculty Research Coordinator in the Faculty of Management at the University of British Columbia Okanagan (UBCO). She’s a self-described “globetrotter” who has lived and taught…

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